5/18/04 For Immediate Release: Lincoln Electric was contracted to provide welding equipment and develop welding procedures for the aluminum spaceframe that forms the backbone of the new Ford GT introduced this past year. They needed a dynamic brochure that detailed their role on this fast track project – completed from concept to production in 16 months The Jamestown Group was selected by the Lincoln marketing team to develop a look that for a Lincoln document that reflected the heritage and excitement of this important project. Following an initial consultation, the Jamestown Group completed an analysis of the target audience and the message required. They then proceeded to create the look and tone Lincoln was seeking. The new brochure was received extremely well by Lincoln’s corporate staff, district sales team and relevant trade press. Up to 15,000 copies will be now distributed throughout to the Lincoln sales team and distributors for use in sales. Following this success, Jamestown has been added as a new Lincoln marketing communications vendor and is currently working on several new mutual projects.
The Jamestown Group Produces Winning Design for The Lincoln Electric Company and is Selected as a Marketing Communications Vendor.
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For more information about the Jamestown Group and its services, please contact Dan Portik at 1-800-421-2722 or e-mail him at dan@jamestowngroup.com